Development of a media strategy for a PR campaign
- Setting PR goals (reputation, recognition, product launch, etc.)
- Analysis of target audience and media consumption.
- Development of key brand messages.
- Selection of effective media channels (media, blogs, Telegram, opinion leaders, etc.).
- Planning content, news hooks, and publications.
- Budget calculation and effectiveness forecasting (KPIs, reach, citability).
- Monitoring the media landscape and promptly adjusting the strategy.
- Responding promptly to crisis situations.
- Preparing reports in accordance with international standards.
- Legal and ethical aspects.
- Checking risks associated with content and statements.
- Coordinating and protecting image in sensitive areas.
- Taking local cultural characteristics into account.
- Protecting copyright.
Exhibition activities
- Organization and holding of exhibitions on various topics;
- Consultation on issues related to companies' participation in foreign exhibitions;
- Ensuring companies' participation in international exhibitions - from application submission to full support at all stages, including preparation of a complete package of necessary documentation both before and after the exhibition.
Creation and adaptation of creative materials
Development of advertising concepts, design, and content tailored to various media formats and target audiences.
Conducting PR and BTL campaigns
Organization of events, promotions, presentations, and PR activities aimed at creating a positive image and strengthening the brand.
Media planning for advertising campaigns
Accurate and strategic placement planning: channel selection, frequency calculation, coverage and budget determination for campaign objectives.
Media buying
- Professional purchasing of advertising placements:
- Negotiations with media platforms
- Cost optimization
- Control of placement conditions and volumes
Client investment management
- Operational control system:
- Cost efficiency analysis
- Real-time strategy adjustment
- Detailed reporting on budget and results